The mark is forty.Everything before it is practice.
A single, unforgiving measure. Time doesn't negotiate. Neither do we.
Fortymark is a one-person studio. No team. No investors. No roadmap driven by a committee. Every product is built by someone who has lived in the space between peak performance and the brutal reality of missing a benchmark — and wanted better tools to close that gap.
The name comes from the forty-yard dash. A single, unforgiving measure. Time doesn't negotiate. Neither do we. Fortymark exists to build software that meets serious athletes where they are: in the data, in the discipline, in the long game.
Philosophy
The systemsalways win.
Most fitness apps are built for motivation. Fortymark is built for information. Motivation is temporary. Systems compound. We believe performance is a function of measurement — and that the only way to raise a standard is to first be honest about where you are.
We don't build for the casual user. We don't optimize for retention tricks or streak counters. We build for the athlete who already knows their numbers and wants software worthy of that seriousness. Every design decision runs through a single filter: does this make the athlete better, or does it just feel good?
- — no streaks
- — no social feed
- — no sponsored content
- — no dark patterns
- — no bloat
- — no hype
“Simple. Precise. Uncompromising.”
Breach
iOS Performance Tracker
Track what matters. Know where you stand.
Breach is a performance tracking app built for athletes who treat their training like a protocol. Log sessions, track benchmarks, and surface the patterns that separate progression from plateau. No social feed. No sponsored content. Just your data, structured and searchable.
Your performance, documented.
Hipelife
High Performance Lifestyle
The blueprint behind the benchmark.
Hipelife is content for athletes serious about the full picture — recovery, nutrition, mindset, and the systems that elite performers actually use. No listicles. No hacks. Researched, applied, and written for people who already do the work.
The signal. Not the noise.
Software that earns its place on your phone.
Every Fortymark product is held to a single standard: would a serious athlete keep it? That means fast, focused, and built without bloat. No dark patterns. No upsell triggers. No features added to pad a changelog. If it doesn't make you better, it doesn't ship.
Quality over quantity. Always.